THE VIDEO SHELF · design and branding
1993 interview re: Paul Rand and Steve Jobs
A 1993 interview in which Steve Jobs talks about designer Paul Rand, who created the NeXT logo. He recounts Rand's insistence on presenting a single design and his uncompromising professionalism.
Why HN readers recommended it
HN commenters share it for Jobs's account of Rand's single-option approach and as a lesson in trusting designers.
This is a summary from the source dataset, not an endorsement by Hacker News or the video creator.
Video & recommendation details
- Creator / channel
- youareworthy
- Topic
- design and branding
- Format
- interview
- Level
- general
- HN recommenders in dataset
- 2
- HN mentions in dataset
- 4
- Recommendation years in dataset
- 2010–2012
These counts and years describe the included Hacker News records; they are not YouTube views or the video’s publication date.
From the original HN conversations
Excerpts from the recorded comments. Follow each source for the full comment and surrounding discussion.
One great story about Paul Rand: "He is one of the most professional people I've ever worked with, in the sense that he thought through all of the formal relationship between a client and a professional such as himself -- obviously very deep thoughts about …
drostie on Hacker News · 2012-07
In Thoughts on Paul RandReminds me another Steve Jobs conversation, about the NeXT logo: [VIDEO] He talks about Paul Rand, who refused to give Steve multiple options on the NeXT logo. He would do just one, it would be right, and Steve could take it or leave it. I …
danilocampos on Hacker News · 2010-08
In Steve Jobs explains branding
Summaries, classifications and recommendation records are from the HackerTube source dataset. Read about this library and its limitations.