THE VIDEO SHELF · logo and brand design
AT&T Archives: Saul Bass Pitch Video for Bell System Logo Redesign
The 1969 pitch film in which Saul Bass presents the Bell System logo redesign to AT&T, part of the largest corporate re-identity program in U.S. history.
Why HN readers recommended it
HN holds it up as a masterclass in explaining and selling a design.
This is a summary from the source dataset, not an endorsement by Hacker News or the video creator.
Video & recommendation details
- Creator / channel
- AT&T Tech Channel
- Topic
- logo and brand design
- Format
- talk
- Level
- general
- HN recommenders in dataset
- 2
- HN mentions in dataset
- 5
- Recommendation years in dataset
- 2022–2024
These counts and years describe the included Hacker News records; they are not YouTube views or the video’s publication date.
From the original HN conversations
Excerpts from the recorded comments. Follow each source for the full comment and surrounding discussion.
Bell has a great historical material just watch the redesign presentation of Saul Basso in the 70s! [0] I had so many marketing meetings with worse presentations just a week ago. [0] [VIDEO]
YXNjaGVyZWdlbgo on Hacker News · 2022-01
In Bell Labs Org Chart (1980)I always go back to the Saul Bass presentation to AT&T over their 1970 logo redesign. He takes 30 minutes to explain the thought process and sell this design hard . By the end you're convinced it's the natural thing to do. I'm sure every …
joezydeco on Hacker News · 2024-11
In What should a logo for NeXT look like? (1986)Then I'm sure you've seen Saul Bass' original proposal for the logo redesign. It's a 30 minute movie : [VIDEO] And this is the same Saul Bass that designed other iconic logos (he name drops a bunch at 7m30s) and well as doing credit sequences …
joezydeco on Hacker News · 2023-03
In Bell System Vehicle Graphics Manual (1973)
Summaries, classifications and recommendation records are from the HackerTube source dataset. Read about this library and its limitations.