How Great Leaders Inspire Action | Simon Sinek | TED

Why HN readers recommended it

HN commenters cite it to explain why customers buy into a company's beliefs rather than its specs, especially in threads about Apple, marketing and product messaging.

This is a summary from the source dataset, not an endorsement by Hacker News or the video creator.

Video & recommendation details

Creator / channel

TED

Topic

leadership and marketing

Format

talk

Level

general

HN recommenders in dataset

4

HN mentions in dataset

11

Recommendation years in dataset

2011–2022

These counts and years describe the included Hacker News records; they are not YouTube views or the video’s publication date.

From the original HN conversations

Excerpts from the recorded comments. Follow each source for the full comment and surrounding discussion.

• You can apply this idea to everything, though. "How is it the interest of Github stockholders to not censor certain projects when China starts DDoSing the whole site?" or even "How is it in the interest of Cloudflare to raise the prices for all of …

• This is very relevant (How great leaders inspire action): [VIDEO] Hint: It's all about the beliefs of a company and how consumers associate their beliefs with a company's beliefs. We know what Apple stands for (higher quality and more beautiful products). We know what Google …

• I think this video by Simon Sinek explains very well why Apple is successful. It's the motivation behind doing the things they do that matters, not just what they make. This tends to attract a lot of customers to think the same way, and believe …