The Power of Big Data and Psychographics | 2016 Concordia Annual Summit

Why HN readers recommended it

HN points to it as the company's own pitch, used in debates about data-driven manipulation and extrapolated to today's AI.

This is a summary from the source dataset, not an endorsement by Hacker News or the video creator.

Video & recommendation details

Creator / channel

Concordia

Topic

psychographic targeting

Format

talk

Level

general

HN recommenders in dataset

4

HN mentions in dataset

10

Recommendation years in dataset

2017–2026

These counts and years describe the included Hacker News records; they are not YouTube views or the video’s publication date.

From the original HN conversations

Excerpts from the recorded comments. Follow each source for the full comment and surrounding discussion.

• I urge everyone to watch this video from Cambridge Analytica about their techniques with big data and psychographic profiling leading up to the 2016 election. Very dystopian, it almost feels like a seminar with a Bond villain. Quote from the video: > "we were able …

• If you feel like the article is too long, you can watch this 11 minutes presentation: [VIDEO] . It summarizes their methodology. I took the presentation link from the article.

• The article [1] and video [2] below shed some light on the "how". The video is mentioned directly in the article. The text explains how highly sophisticated targeting was deployed by the Trump campaign, and how it differed from Clinton's campaign. Highly informative. [1] [LINK] …