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THE VIDEO SHELF · internet explorer advertising

Do you know this guy? | Internet Explorer

A two-minute Microsoft ad for Internet Explorer 10 in which a karaoke-style song addresses people who hate the browser. It is part of the "browser you loved to hate" campaign.

Why HN readers recommended it

Cited in threads about IE's reputation as an example of Microsoft's self-aware, funny advertising.

This is a summary from the source dataset, not an endorsement by Hacker News or the video creator.

Video & recommendation details

Creator / channel
internetexplorer
Topic
internet explorer advertising
Format
comedy
Level
general
HN recommenders in dataset
3
HN mentions in dataset
6
Recommendation years in dataset
2012–2013

These counts and years describe the included Hacker News records; they are not YouTube views or the video’s publication date.

From the original HN conversations

Excerpts from the recorded comments. Follow each source for the full comment and surrounding discussion.

  • I thought this was "hip" or whatever you want to call it, and pretty clever for a long term hearts-and-minds strategy -- [VIDEO]

    sharkweek on Hacker News · 2012-12
    In Microsoft's DroidRage Twitter campaign goes painfully wrong
  • Their newest ads are pretty awesome. Surface's dancing ad [LINK] , the IE9 dubstep [LINK] , the IE10 troll [VIDEO] , and the various Windows 8 international musical ads (the wave after the countdown ad) [LINK] [LINK] and [LINK] are definitely a step way up …

    mynameisvlad on Hacker News · 2012-12
    In Microsoft's DroidRage Twitter campaign goes painfully wrong
  • That comment reminded me of the Microsoft ad video targeted at web devs. [VIDEO] Interesting and funny video, regardless of if you think anything changed.

    nwilliams on Hacker News · 2013-07
    In Internet Explorer 11: “Don’t call me IE”

Summaries, classifications and recommendation records are from the HackerTube source dataset. Read about this library and its limitations.