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THE VIDEO SHELF · fake online reviews

How to Become TripAdvisor’s #1 Fake Restaurant

VICE's Oobah Butler spends eight months using fake reviews to push a nonexistent restaurant, The Shed at Dulwich, to number one on TripAdvisor in London. The short documentary shows how easily review systems can be gamed.

Why HN readers recommended it

Cited as the canonical example of fake reviews and gamed rating platforms.

This is a summary from the source dataset, not an endorsement by Hacker News or the video creator.

Video & recommendation details

Creator / channel
VICE
Topic
fake online reviews
Format
documentary
Level
general
HN recommenders in dataset
2
HN mentions in dataset
5
Recommendation years in dataset
2018–2021

These counts and years describe the included Hacker News records; they are not YouTube views or the video’s publication date.

From the original HN conversations

Excerpts from the recorded comments. Follow each source for the full comment and surrounding discussion.

  • The tenor in this discussion so far seems to be a bit on the condescending side. Frankly, I'll pick it up for this guy. What an incredible job – and a great reminder that marketing your service is often times more important than the service …

    dfee on Hacker News · 2018-01
    In ‘The Shed at Dulwich’ was London’s top-rated restaurant. It didn’t exist
  • Unrelated to Deliveroo, but "How to Become TripAdvisor’s #1 Fake Restaurant" (2018) was very telling as well: [VIDEO] From the video description: > The Shed at Dulwich was the number one rated restaurant in London, with foodies, celebrities and bloggers trying to get a table. …

    fatfox on Hacker News · 2021-03
    In More big investors shun Deliveroo over workers' rights

Summaries, classifications and recommendation records are from the HackerTube source dataset. Read about this library and its limitations.