DollarShaveClub.com - Our Blades Are F***ing Great

Why HN readers recommended it

HN holds it up as a great example of a funny, viral company video that frames the razor market well.

This is a summary from the source dataset, not an endorsement by Hacker News or the video creator.

Video & recommendation details

Creator / channel

Dollar Shave Club

Topic

viral marketing video

Format

comedy

Level

general

HN recommenders in dataset

3

HN mentions in dataset

3

Recommendation years in dataset

2013–2016

These counts and years describe the included Hacker News records; they are not YouTube views or the video’s publication date.

From the original HN conversations

Excerpts from the recorded comments. Follow each source for the full comment and surrounding discussion.

• Here's some friendly advice from someone that's done ads for one of my start-ups before. 1) If you can't get top-notch talent, just do the ad yourself. Why? You can tell when amateur actors are just "reading lines." They don't seem excited about the product, …

• Honestly, I like their branding. It is unique enough to stand apart, but not so far out there that its unapproachable or unnecessarily too hipster, and manly enough without scaring off the metro-sexual or gay crowd (and please, don't take this as offense, it's just …

• The article highlights Dollar Shave Club's 2012 introduction video[0], which is funny and fantastically frames the reality of the razor market. I don't know why I missed this a few years ago... [0] [VIDEO]