HackerTube

THE VIDEO SHELF · history of public relations

The Century of the Self - Part 1: "Happiness Machines"

The first part of Adam Curtis' documentary series on Sigmund Freud and his nephew Edward Bernays, who invented public relations. It shows how Bernays used Freud's ideas to link mass-produced goods to unconscious desires and create modern consumer persuasion.

Why HN readers recommended it

HN commenters recommend it constantly in threads about advertising, propaganda and manipulation as the origin story of the consumer society.

This is a summary from the source dataset, not an endorsement by Hacker News or the video creator.

Video & recommendation details

Creator / channel
JustAdamCurtis
Topic
history of public relations
Format
documentary
Level
general
HN recommenders in dataset
13
HN mentions in dataset
20
Recommendation years in dataset
2017–2025

These counts and years describe the included Hacker News records; they are not YouTube views or the video’s publication date.

From the original HN conversations

Excerpts from the recorded comments. Follow each source for the full comment and surrounding discussion.

  • Thanks for your part in getting this story published! If you have not seen it, the BBC series "The Century of the Self" details the pre-history of these tendencies in the creation of the public relations industry by Freud's nephew Edward Bernays [0]. It is …

    ericgj on Hacker News · 2017-10
    In 'Our minds can be hijacked': tech insiders who fear a smartphone dystopia
  • There's a great four-part documentary by Adam Curtis about Edward Bernays, his career and the rise of marketing in the 20th century called "The Century Of The Self". It's available on YT: [VIDEO]

    klingonopera on Hacker News · 2019-05
    In Breakfast is a relatively modern invention
  • I highly recommend the documentary, Century of the Self, which details how Bernays' theories about advertising were put to use by Nazis. [VIDEO] [LINK]

    beautifulfreak on Hacker News · 2019-07
    In Advertising Is a Cancer on Society

Summaries, classifications and recommendation records are from the HackerTube source dataset. Read about this library and its limitations.