WOKE BRANDS

Why HN readers recommended it

Cited in threads on corporate politics, outrage and branding as an explanation of how companies use controversy and social stances for profit.

This is a summary from the source dataset, not an endorsement by Hacker News or the video creator.

Video & recommendation details

Creator / channel

hbomberguy

Topic

brand activism

Format

commentary

Level

general

HN recommenders in dataset

3

HN mentions in dataset

6

Recommendation years in dataset

2019–2025

These counts and years describe the included Hacker News records; they are not YouTube views or the video’s publication date.

From the original HN conversations

Excerpts from the recorded comments. Follow each source for the full comment and surrounding discussion.

• This sort of ties in nicely to the "WOKE BRANDS" video[1] that came out recently from H. Bomberguy. It's a bit lengthy but it goes into a very poignant discussion of the problematic underpinnings of brands adopting a particular aspect of a "personality", namely a …

• That's such an incredibly sad world view and misunderstanding of the parasitic nature of capitalism playing both sides for maximum financial gain I'd recommend educating yourself further on the reality of what you're blaming "the left" for [VIDEO]

• Honestly think at this point I should recommend hbomberguy’s video on “Woke Brands”. [VIDEO] I’ll appreciate his politics are way to the left of yours and he’s making this point for a left wing audience, but the TL;DR is: a lot of what you’re perceiving …